Tracking the performance of your announcements and optimizing user activity is an important part of the AnnounceKit experience. Every time you make a new announcement, it is necessary to be sure that you're getting the desired attention and collecting feedback from your users.

The insight you get from these activities will help you to understand the performance of this new feature or improvement, or lead your product team to make the next move. Moreover, all of these can be used for marketing, statistical, or other beneficial purposes.

Even if it has this much importance, you might be getting inaccurate numbers on analytics or incorrect data about user activities. Well, that's why you are reading this article, and I am here to help you 🙋‍♀️

We highly recommend you set up User Tracking to gather more detailed and accurate numbers. On the other hand, you sometimes need to see real feedback rather than numbers. User Tracking is also here for you to track the activities of your users closely and interact with them personally.

Besides, with User Tracking, you can keep a record of announcements that users have seen and calculate unread counters based on these records. This means that you won't send the same notification over and over-which can be very irritating in the eyes of your users. 😣
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