Yes, you can anonymize your user data in AnnounceKit.
Please note: AnnounceKit is SOC2 and GDPR compliant. For details, see our Trust & Compliance page.
If your user data is sensitive, the best approach is to remove identifier properties like user: name, user: email, and user: id when configuring User Tracking.
However, removing user: id entirely will break the sync of seen announcements. To avoid this, you can use a hashed identifier instead — for example, pass md5([user: id, user: name, user: email]) as the user: id value. This keeps announcement tracking intact while keeping the original identifier private.