What are Segmentation Fields?
Segmentation Fields are entries that store basic information about the user.
Basically, it refers to user properties.
See below ; user_status and user_access_level
By using the fields you have created, you can form a segmentation rule that defines the Segment Profiles (user segment group) to your own liking.
You can then use these Segment Profiles to send targeted announcements and detailed segment analyses.
How to create a Segmentation Field?
By going to Settings and then Segmentation, you can create your Segmentation Field.
This can be achieved by writing your field name under "Add New Field"
🔴 Please note that you need to configure your widget to collect these fields. As your users visit the page with the configured widget, they will be automatically added to the People section, with the user properties you provided within the widget configuration.
After that, all you have to do is create Segment Profiles with these Fields, so that you can send targeted announcements and detailed segment analyses.
Check out the article on Segment Profiles for more details.
An example use case
Imagine that you own an eCommerce business that offers coupons.
Your target customers are males and females between 18 and 65.
This is a wide range of customer types that is hard to organize. Hair salon coupons may only be relevant to young women while group deal tours are appealing to over 50s men.
So, you need to find a solution to announce your updates relevant to the groups.
Segment fields help you to create these groups by specifying the properties.
For example, you can create segment fields such as customer_age and customer_gender, to use this information to send targeted announcements.